© 200degrees / Adobe Stock
In 2024, real estate agents across the U.S. faced increasing competition, shifting market conditions, and changing buyer behavior — but many of our customers at RSP USA saw remarkable returns on their marketing investments.
After analyzing performance data from every real estate postcard mailing we processed that year, we found that agents mailing Multi-Property Postcards with us achieved an average return on investment (ROI) exceeding 1,000%.
In this report, we break down how those results were achieved, what strategies made the biggest impact, and how you can apply the same tactics to grow your own real estate business.
The Power of Direct Mail for Real Estate Agents
While digital marketing often dominates the conversation, direct mail continues to deliver exceptional ROI for real estate pros — especially when combined with hyper-targeted strategies, like Multi-Property Postcards.
In 2024, RSP USA processed nearly 300 postcard mailings for agents nationwide, sending out a total of 132,978 individual postcards. The results speak for themselves.
Key Results from Our 2024 Multi-Property Postcard Mailings
2024 ROI Report: Multi-Property Postcard Mailing Snapshot © 2025 RSP USA, Inc.
At RSP USA, we’re passionate about results backed by data, and our case studies exemplify that. They’re based on large sets of data — not just a few testimonials or anecdotes.
And these results are solid, with a 95% confidence level, meaning they're highly reliable and not just random luck.
Our internal analysis of all Multi-Property Postcard mailings in 2024 revealed:
- 297 Postcard Orders Completed
- 132,978 Individual Postcards Mailed in Total
- 515 Listings Won by Participating Agents
- 1 Listing Gained for Every 298 Postcards Sent
- Average Price of Listings Won: $485,384
- Average Agent Commission Per Listing Won: $4,365
- Cost to Mail 298 Postcards: $340
- Estimated ROI (Commission / Mail Cost): $12.84
In a nutshell: On average, agents earned $4,365 in gross commission for every $340 they spent — resulting in a return on investment (ROI) of $12.84 for every $1 spent.
That's a staggering ROI of 1,184%.
💡 How We Calculated ROI
These results are based on average data from 2024 mailings. We assumed a typical listing price of $485,000, with 50% of those listings selling at 90% of the original price. Assuming a standard 3% commission split, with the listing agent earning two-thirds, that comes out to $4,365 per listing. Since it takes about 298 postcards (at $1.14 each) to secure one listing, the estimated return on investment is $12.84 for every $1 spent.
Why Multi-Property Postcards Work
So, why do these postcards perform so well? They bring together several high-impact elements proven to drive engagement and response.
The Factors That Make Multi-Property Postcards Successful
- Hyper-Local Targeting: Thanks to RSP USA’s Smart Targeted Mailing List, postcards are mailed to qualified homeowners near recent sales or active listings — people most likely to be thinking about selling.
- Social Proof at Scale: Featuring multiple properties on a single postcard is a strong visual that demonstrates consistent success, helping you establish credibility quickly.
- Tangible and Trustworthy: In an increasingly digital world, studies show that most people, especially Millennials, consider physical mail more personal and legitimate.
- Low Competition in the Mailbox: While email inboxes are flooded, the average homeowner receives relatively less targeted real estate mail.
This multi-faceted strategy is what makes Multi-Property Postcards such an effective driver of ROI in today’s challenging market. By combining these factors, these mailings routinely deliver exceptional outcomes — proof of what’s possible when the right elements work together.
Related Post: Does Direct Mail Marketing Work for Real Estate?
What This Means for Real Estate Agents
If you're wondering how to cut through the noise and generate listings efficiently, this case study offers a clear path forward. With only 298 postcards needed per listing, and the potential to generate $4,000+ per sale, Multi-Property Postcards represent a high-ROI marketing channel — especially when deployed consistently.
Bottom Line: In 2024, agents working with RSP USA earned more than 12x their marketing spend using a proven, repeatable direct mail strategy.
How to Get Similar Results
The numbers don't lie. Direct mail — specifically Multi-Property Postcards — continues to be one of the most profitable marketing tools for real estate agents. Whether you're a seasoned pro or just starting out, investing in the right direct mail strategy can lead to real results.
Want to see similar results in your market? Here’s how to get started:
- Choose recent sales or active listings to feature on your postcard.
- Use professionally designed Multi-Property Postcards to maximize appeal.
- Target nearby homeowners who are statistically more likely to sell.
- Mail consistently, track responses, and follow up with leads promptly.
RSP USA offers end-to-end support for your outreach — from postcard design and printing to targeting and mailing — so you can focus on closing deals.
Ready to Get More Listings with Multi-Property Postcards?
If you're ready to turn your recent sales or listings into your next listing opportunity, RSP USA makes it easy to get started. Whether you have one property or several to showcase, our design and mailing team will help you create a high-impact postcard that gets results — just like it did for hundreds of agents in 2024.
Design your first Multi-Property Postcard today!
At RSP USA, we’re passionate about outcomes that yield optimal ROI. That’s why everything we offer is driven by data and backed by performance. Diversify your tactics and join thousands of agents earning more listings, higher commissions, and greater market share!
View all RSP USA's Case Studies: rspusa.com/case-studies
We’re writing more blog posts than ever to help agents like you achieve lasting success with both digital and print marketing. Check them out here — and be sure to bookmark the page to see what’s coming next!