Boosting Agent Productivity: 3 Tips for Real Estate Brokers
Tip 1: Incentivize
One highly effective way to inspire an agent’s productivity is through incentives and compensation. These work together, especially when you chose a productive task to incentivize with compensation. Agents will not only be more motivated, but they now know their hard work is being observed and acknowledged.
Tip 2: Recognize
Good real estate agents work hard and, especially after a challenging few years starting in 2020, recognizing them is key to continuing to get the best results from them. Social media is a great way to do so. You can share your agents’ new listings, closings, anniversaries, and more.
By sharing your agents’ successes on your public channels, you can create a sense of community, boost engagement and raise brand awareness for the listings, the agents and your brokerage.
Tip 3: Capitalize
By sharing on social media, you also have the opportunity for agents to begin social selling to potential customers. New methods of advertising, like this one, are game-changing trends in the real estate industry. If every agent learns the possibilities and capitalizes on them, they’ll be motivated by an increase in sales and revenue.