Case Study: This QR Code Converted 13.6% of Real Estate Leads to Listings — 5x the National Average

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Once upon a time, direct mail marketing was considered a purely traditional approach. That's all changed.

Strengthened by the integration of digital tracking and lead-generation tech, today’s direct mail campaigns offer cutting-edge precision, measurable results, and the ability to attribute listings with far greater accuracy.

These advancements have helped real estate pros to generate and convert high-quality leads more efficiently, making direct mail lightyears more effective and an indispensable tool in any modern real estate marketing strategy.

In 2024, we conducted a comprehensive study of our Home Value Estimate QR Code (HVE QR Code), one of our innovative digital lead-gen tools.

We wanted to see how it’s conversion rate stacked up to the U.S. national average — and the results were game-changing.

Read on to discover:

• What this tool is and why it's unique
• Why it's so effective at converting leads
• The high-impact results from our study
  

Let's get into it.

What is the HVE QR Code, and Why Is It So Effective?

The Home Value Estimate QR Code is a free feature incorporated in all RSP USA's direct mail products. It prompts homeowners to scan for their home’s estimated value — and you’re notified instantly when they do.

Once they scan the code, homeowner's see estimate of their home's value via a custom landing page on MyHomeEst.com.

When that happens...

1. A qualified digital lead is created in real time and includes the homeowner's name, property address, and phone/email, as available.
2. You're instantly notified of the lead (and all the info) by email and text message.
   
3. You have opportunity to follow up with the lead on your own or with RSP USA's automated service, Fast Track Follow-Up.
   

But why is this tool so effective?

Here's Why the HVE QR Code Works So Well

• Seamless Bridge Between Offline and Online
  The HVE QR Code provides a quick and easy way to take someone from their mailbox to your online lead form. Most people won’t take the time to manually type in a URL, but scanning a code is quick and simple.
  
• Strong Call to Action (CTA)
  The HVE QR Code has a compelling call to action: scan to see what your home is worth. A strong CTA like this creates curiosity and urgency, increasing the likelihood of engagement.
• Instant Lead Capture
  The HVE QR Code links to a custom lead-generating page with a home valuation tool and the option to get in touch. This makes it easier to turn curiosity into an actionable lead.
• Hyper-Local Targeting
  The leads the HVE QR Code generates are highly targeted. Only qualified prospects are engaged, increasing the likelihood of conversion.
• Trackable Results
  You can measure when and how many people scanned the HVE QR Code in real time, a huge improvement over traditional mail, where you rarely know if it worked.
• Perceived Value
  The HVE  QR code appeals to curiosity and offers something “extra” that isn’t on the mail piece itself. This can increase perceived value and drive people to take the next step — especially if they’re even mildly interested in the market.

Simply put, the HVE QR Code transforms a single piece of mail into a hot, qualified lead. If you're not featuring it in your direct mail campaigns, you're missing out on real results.

The Results

So, how does the Home Value Estimate QR Code stack up against the national average?

In 2024, we conducted a comprehensive study to answer that question.

At RSP USA, we’re all about results backed by data, and our case studies exemplify that. This study is based on large sets of data — not just a few agent testimonials or anecdotes.

And the results are solid, with a 95% confidence level, meaning they're highly reliable and not just random luck.

Home Value Estimate QR Code Generates Leads 5x More Likely to List © 2025 RSP USA, Inc.

Agents Who Used the HVE QR Code Saw Huge Gains

On average, agents using RSP USA’s Home Value Estimate QR Code generated more than 6,000 qualified leads every 90 days from MyHomeEst.com.

An impressive 13.6% of homeowners who accessed MyHomeEst.com via the HVE QR Code went on to list their property — a rate 5x higher than the national average!

That’s a steady stream of high-quality prospects, proving just how powerful this tool can be.

Boost Your Listing-to-Lead Conversion Rate

If you haven't incorporated the Home Value Estimate QR Code into your direct mail marketing strategy, you could be missing out on measurable growth, increased listings, and a stronger foothold in your market.

Now's the time to to take advantage of the opportunity to get consistent, high-quality leads with every mailing.

We feature the HVE QR Code by default on our Target Farming Report Campaign and our postcards, so all you have to do is select one to get started.

You have the skills. Start generating leads that convert today!

At RSP USA, we’re passionate about outcomes that yield optimal ROI. That’s why everything we offer is driven by data and backed by performance. Diversify your tactics and join thousands of agents earning more listings, higher commissions, and greater market share!

View all RSP USA's Case Studies: rspusa.com/case-studies