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We’ve talked before about why "making customers" beats making sales. Well, holidays provide the perfect opportunity to put that into practice!
There are a lot of things that can be unpredictable during a given year (2020, anyone?), but holidays are consistent. They provide the opportunity to regularly get your name, face, and a feel-good message in front of your client base.
Plus, since it’s a bit more personal than a Just Listed or Just Sold Postcard, a holiday postcard is a valuable addition to a direct mail strategy that includes both proof of production and personal character.
Think about it... nobody wants to constantly get the hard sell.
Think about it… nobody wants to constantly get the hard sell. Stay true to yourself and your brand but introduce a little variety into your messages. Sometimes you might want to offer a conversation rather than a pitch.
Sending postcards during the holidays shows past and current clients that you're still there for them. It also lets potential clients know that you're a neighbor ready to help when they need it.
Whether you have listings or not, Holiday Postcards are always there to help you build and maintain connections from the start of the year to the end. Budgeting is pretty simple, too, because you can plan ahead on your own or with an easy Promotional Postcard Scheduler.
Relationships lead to listings, repeat customers, referrals and good word-of-mouth.
As a real estate agent, building connections with homeowners should be your bread and butter. Relationships lead to listings, repeat customers, referrals and good word-of-mouth. In short, relationships give you long-term business.
Sending Holiday Postcards is an important, but often overlooked, marketing strategy. So, are you ready to stand out and be the agent that’s meeting the moment?
You can start by planning out your year of mailings today!