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The Home Value Estimate Map QR Code from RSP USA generates qualified leads that are actively interested in their home’s value and up to 4X more likely to list it, so it’s imperative that you follow up and proactively develop relationships.

More important than how you follow up is that you actually do it and make it a routine part of your professional life.

But do you ever find yourself blanking on what to say and how to say it effectively?

Here are 14 of the best tactics for getting in touch with qualified leads, including a Follow Up Email Example, with free message and script templates to guide your next follow-up communication.

1. Offer a Competitive Market Analysis

Given that homeowners might not have the same depth of knowledge as you do in real estate matters, it’s common for them to have inaccurate expectations about their home’s value.

Automated algorithms often lack the human touch and local market insight needed for precision or may contain inaccurate information based on available data.

A real estate expert like you, however, can shine by providing the homeowner a Comparative Market Analysis (CMA), delivering accuracy tailored to their unique property.

💡 Pro Tip: If you know the neighborhood and you’ve seen the lead’s home, you can start off with something unique and personal, like commenting on a new roof, a fresh paint job, or improved landscaping. There are also several ways you can propose a no-strings-attached CMA, such as including an offer in your Target Farming Report’s Cover Letter.

Message Template

Hi [Homeowner’s Name],

I wanted to follow up regarding the home value estimate my direct mail campaign provided you recently. While these estimates can typically give a general idea of your home’s worth, it’s important to recognize their limitations.

Automated algorithms often lack the human touch and local market expertise necessary to provide a truly accurate assessment. Factors, like recent upgrades, unique features, and neighborhood nuances, can significantly impact your home’s value, which may not be fully captured by automated tools.

That’s where I come in! As your local real estate expert, I have firsthand knowledge of the market trends and insights specific to your area. I’d love to offer you a more detailed and personalized Comparative Market Analysis (CMA) of your property.

A personalized CMA considers a range of factors, such as recent comparable sales, current market conditions, and specific attributes of your home, to provide a more accurate valuation. It’s a valuable tool that can help you make informed decisions about your real estate goals.

If you’re interested, I’d be happy to schedule a time to discuss your home’s value further and provide you with a comprehensive CMA tailored to your property. Just let me know what works best for you.

Looking forward to the opportunity to assist you further.

Best regards,

[Your Name and Contact Info]

2. Make a Phone Call

If the phone number is available in the lead notification you received, contact the homeowner. This “no pressure” approach is a terrific opportunity for an ice-breaker conversation. Offer a complimentary home value analysis, mention your credentials and community ties, and let them know you’re available to answer questions on the neighborhood and their home any time.

💡 Pro Tip: Check the Do Not Call List first, and be sensitive to early mornings, late evenings, and holidays.

Script Template

Hello [Homeowner’s Name], this is [Your Name] from [Your Real Estate Agency]. I wanted to thank you for your interest in our recent direct mail campaign. I’m here to assist you with interpreting the estimate or discussing any real estate needs you may have. Feel free to reach out if you have any questions. Have a great day!

3. Send an Email

This Follow Up Email Example is a great option. It doesn’t overwhelm homeowners, and it allows them to respond in their own time. Like contacting the homeowner by phone, approach the email with a “no pressure” conversational style.

💡 Pro Tip: Don’t inundate homeowners with too many emails but diversify your messages and reach out in a consistent manner; the odds of connecting with them will dramatically increase.

Message Template

Subject line: Additional Information on Your Home’s Value Estimate

Hi [Homeowner’s Name],

I hope this email finds you well. I wanted to provide you with additional information about the local real estate market and recent comparable sales in your area. Please let me know if you’d like to discuss it further or if there’s anything else I can assist you with.

Best regards, [Your Name]

4. Send a Text Message

If the phone number is available in the lead notification you received, send a text message. When used strategically and in compliance with regulations, text messaging offers a direct, immediate, and personal method for reaching homeowners and driving conversions.

💡 Pro Tip: Don’t inundate homeowners with too many texts but diversify your messages and reach out in a consistent manner; the odds of connecting with them will dramatically increase.

Message Template

Hi [Homeowner’s Name], This is [Your Name]. I saw that you showed interest in your home’s value from the local market reports I’m sending to your neighborhood. If you’re interested in learning more about your home’s value, feel free to text back or give me a call. Thanks!

5. Mail a Personal Letter

Send a handwritten or typed personalized letter to the homeowner’s address expressing gratitude for their interest and offering assistance. The letter can include your contact information, so the homeowner can reach out if interested.

Message Template

Dear [Homeowner’s Name],

I wanted to express my gratitude for your interest in our recent direct mail campaign. I’m excited to offer you a more detailed comparative market analysis (CMA) of your property. Please don’t hesitate to reach out if you have any questions or if you’d like to schedule a consultation.

Warm regards, [Your Name]

6. Launch a Direct Mail Follow-Up Campaign

Send additional direct mail with Fast Track Follow Up, an automated service you can add onto RSP’s direct mail products. For every lead you gain via the Home Value Estimate Tool, we respond by sending postcards on your behalf! You can find more details at www.rspusa.com.

7. Engage on Social Media

Connect with the homeowner on social media platforms, like LinkedIn, Facebook, and Instagram, and tag their handle. You can send a personalized message introducing yourself and offering assistance with their real estate needs.

Message Template

Hi [Homeowner’s Name or Handle], I noticed you recently interacted with our direct mail campaign. I’m here to provide valuable real estate-related content and answer any questions you may have. Let’s connect and stay in touch! [Your Social Media Handle]

8. Offer a Free Consultation

Whether they’re just starting to think about selling or are ready to actively sell and search for a new home, a free consultation should provide the knowledge a prospect needs to take the next steps. By offering one, you’re giving the homeowner an opportunity to pick your brain without an obligation to move forward, which can make them more likely to engage with you.

Message Template

Hi [Homeowner’s Name],

I’m reaching out to offer you a complimentary, no-obligation consultation to discuss your real estate goals. Whether you’re looking to sell or buy, I’m here to assist you in achieving those goals. Let me know if you’d like to schedule a time to chat.

Best regards, [Your Name]

9. Host an Educational Seminar or Webinar

People want a real estate agent who can demonstrate extensive knowledge of their market’s current conditions and insight into trends that could play a role in their home buying or selling decision. Hosting an educational webinar and inviting the homeowner allows you to do just that, presenting your brand as the local go-to real estate expert.

Message Template

Hi [Homeowner’s Name],

I’m hosting a seminar/webinar on [Topic] and thought you might be interested in attending. It covers valuable insights on home selling tips, market trends, and maximizing property value. Let me know if you’d like more information or if you’d like to reserve a spot.

Regards, [Your Name]

10. Drop By in Person

Like door knocking, you can drop by the homeowner’s property with a small gift or informational packet, leaving behind contact details for further communication.

💡 Pro Tip: Opt-in to have a personal copy of your Target Farming Report mailed to you and educate the homeowner on their current market.

Script Template

Hi [Homeowner’s Name], I’m [Your Name] from [Your Real Estate Agency]. I’m in the neighborhood and thought I’d drop by to say hello. I have a small gift/informational packet for you. Feel free to reach out if you have any real estate questions or if there’s anything I can assist you with. Have a great day!

11. Provide Value-Driven Content

Engaging and insightful content builds brand awareness. The more quality content you publish, the more often potential clients see and learn about your brand and their real estate market. This increases the chance that, when the homeowner is ready to hire a real estate professional, you’ll be top of mind.

Message Template

Hi [Homeowner’s Name],

I wanted to share some valuable content with you regarding real estate and home ownership. Check out our latest [blog post/article/newsletter] [Link]. Let me know if you find it helpful or if you have any questions.

Best regards, [Your Name]

12. Offer an Incentive for a Referral

Encourage the homeowner to refer friends or family who may be interested in selling their homes and provide incentives for successful referrals and collecting contact information in the process.

Message Template

Hi [Homeowner’s Name],

Did you know we have a referral program for clients like you? If you know anyone who’s considering selling their home, please feel free to refer them to us. We offer incentives for successful referrals. Let me know if you’re interested in learning more.

Best regards, [Your Name]

13. Extend an Invitation to Networking Events

Invite the homeowner to local networking events, real estate workshops, or social gatherings where you can meet in person and exchange contact information.

Message Template

Hi [Homeowner’s Name],

I wanted to invite you to a local networking event/real estate workshop/party we’re hosting. It’s a great opportunity to connect with other homeowners and industry professionals. Let me know if you’d like more information or if you’re interested in attending.

Best regards, [Your Name]

14. Attend Community Events

Attend community events or neighborhood gatherings where the homeowner may be present, so you can engage in conversations and exchange contact information.

Script Template

Hi [Homeowner’s Name], I’m [Your Name]. I enjoy being involved in our community and getting to know my neighbors. I’m always here to chat about anything real estate-related or just to connect as neighbors.

Ready to better nurture your leads? Get started by trying out that Follow Up Email Example and our 13 other highly effective tactics.

We’re writing more blog posts than ever to help agents like you achieve lasting success with both digital and print marketing. Check them out here — and be sure to bookmark the page to see what’s coming next!