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Real estate farming isn’t just a smart choice. It’s also a fundamental strategy for building a sustainable, profitable business.
And identifying the most lucrative areas—your ideal Farm—often requires skill and precision. These are the high-potential neighborhoods where your marketing investment delivers genuine, measurable returns.
Many agents struggle to pinpoint these zones, though, and end up missing out on valuable opportunities.
But what if there was a free farming tool that could help you take all the guesswork out of finding your real estate farm?
That’s where RSP USA comes in. Our approach removes the uncertainty from the process, empowering you with advanced analytics and actionable insights. With RSP USA's Free Online Farming Database, you can confidently define your Farm, optimize your marketing spend, and position yourself for long-term success in your selected territory.
Read on and learn about the power of this free online tool and get a step-by-step guide to find your ideal real estate farm.
What is the Free Online Farming Database
RSP USA is, first and foremost, a data company. Our extremely accurate, hyper-local data makes us unique in the real estate marketing space, and it fuels our marketing products, including our signature Target Farming Report Campaign.
And we provide all that data up front for free on our website.
Our Free Online Farming Database offers a dynamic network of reliable data on an all-in-one platform. You can target high-ROI areas with confidence and win more listings with insight into key data points, like Historical Turnover Rate, 5-Year Transaction History, and Market Share of Competitive Agents in your area.
The platform is designed with intuitive navigation, robust filtering options, and direct access to analytics that would otherwise take hours of manual research to compile.
Even if you never spend a penny with us (but we hope you see the value), this data is available for you — no account required!
What You’ll See on RSP USA’s Free Online Farming Database
- 1- and 5-year turnover rate
- Sample size in the defined area
- Average sales price
- MLS data from the past 5 years
- Trending areas within the searched zip code
It's never been easier to take advantage of all the possibilities offers by this free tool. Simply visit rspusa.com and enter your zip code to get started.
It’s never been easier to put technology and data to work for your real estate business. RSP USA’s Free Online Farming Database is for agents who want maximum value with minimal hassle.
So, are you ready to move quickly and make informed decisions?
Step-by-Step Guide to Find Your Ideal Real Estate Farm
RSP USA's Free Online Farming Database © RSP USA, Inc.
Here’s your step-by-step guide to unlocking the full value of RSP USA’s Free Online Farming Database and putting advanced data-driven insights to work for your business.
This walkthrough will show you how to navigate the platform, analyze critical farming metrics, and strategically select and reserve the areas that will deliver the strongest returns.
Whether you’re exploring new territories or refining your current approach, each step is will empower you with actionable information that helps you work smarter and reach high-value prospects in your market.
Step 1
Visit rspusa.com. Enter your zip code on the homepage, and click the “Explore Exclusive Areas” button to get started.
Step 2
You’re now accessing the Free Online Farming Database. You'll see that it's formatted in a List View and Map View.
List View
Neighborhoods and streets generated from the zip code you entered are formatted in rows for easy viewing. Each row includes home type, number of units, turnover rate, average price and more.
There's also a “Details” button, providing an address list and information on sales within the past five years.
The list is sorted to show our recommended selections first. Click the dropdown menu to sort by other criteria. You may also filter the list by minimum price, maximum price, and home type.
Areas highlighted in light blue represent our recommended selections. Click the “Recommended” link in those rows to learn why.
Areas with a fire icon represent the hottest areas, in which many agents have shown recent interest.
Map View
The generated areas on the map are numbered to correspond to the numbered rows in the list and color-coded by availability:
- Green = Available
- Red = Reserved
- Purple = Selected
Step 3
To make your selections, click the checkbox at the end of the row or click the point on the map. Do the same thing to add yourself to a waitlist for reserved areas.
The number of units selected will populate in the bar at the bottom of the screen. You must select at least 300 units to move on to the next step.
Want to include selections from other zip codes? Simply type in a new zip code in the field on the top left of the screen, and click “Change Zip” to generate a new list. Repeat the selection process and add to your total units.
Step 4
Once you have at least 300 units selected, click "Next" on the bottom right corner of the screen.
Step 5
To begin the process of securing your selected areas and/or adding your name to the wait list for unavailable areas, click "Begin Registration"
Step 6
Fill out the required fields and click "Submit"
These areas are still available for other agents to grab until you reserve them yourself after submitting this form.
Step 7
To reserve your areas for your Farm and prevent other agents from taking them, fill out the remaining fields and enter your credit card information. Your position on any area wait lists will also be saved.
Step 8
Click the "Terms & Conditions" checkbox and the “Lock in Farm Areas” button.
And you’re done!
You'll receive a confirmation email, and the RSP USA Team will contact you within 24-48 hours to begin moving forward with setting up your Target Farming Report Campaign and your first mailing.
Gain Your Exclusive Edge in Your Community
Strategic Target Farming from RSP USA elevates your position as the go-to agent in your community, helping you reach the right qualified prospects with maximum efficiency. By focusing on precise, data-driven targeting, you'll gain a meaningful advantage that drives leads and strengthens your reputation.
Once you find your ideal real estate farm, and reserve it, our team can help you deploy our signature Target Farming Report Campaign. This direct mail strategy consistently delivers hyper-local market insight to homeowners in your Farm and lays the foundation for sustained growth.
This might be a lot of information to digest, but good news! Our team is here for you. Whether you need answers to a few questions or a guide through the process, all you need to do is reach out: 800-298-1918.
We’re writing more blog posts than ever to help agents like you achieve lasting success with both digital and print marketing. Check them out here — and be sure to bookmark the page to see what’s coming next!