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There are several types of marketing companies in the real estate industry. When it comes to picking one, you should analyze your needs and goals first.
As an agent, you’re responsible for marketing yourself and your listings. That can be time-consuming. Eventually you’ll want to find your perfect marketing match.
Here’s a list of essential questions to ask yourself in your search:
Does the company provide the services you need?
In the real estate industry, marketing needs can vary. Some communities benefit more from print marketing materials, like postcards, reports and brochures. Other communities benefit more from social media advertising, search engine marketing and search engine optimization. There are companies devoted to print, digital and both.
So, when deciding which type of company will best suit your needs, consider what audience your clientele falls into versus what your competitors are doing.
Does it share your vision?
Once you've identified the services that best suit your marketing strategy. The marketing company you ultimately hire will come in with its own ideas about what you need to do. So, find a company whose vision aligns with yours. This allows for great compatibility.
Remember to be open to the products and services they recommend, especially those backed by research and results.
Does it have a helpful customer service department?
There is nothing worse than trying to contact your marketing team and immediately speaking to an automated phone or computer service. It’s extremely important to find agent-dedicated marketing professionals with first-class customer service available by phone, chat, or email.
Does it have good and reputable reviews?
Always read reviews before selecting a company. A company with reviews from big name competitors that date back 20 years are going to provide the best service. You can typically find reviews and testimonials on the company’s website, Google, Facebook and by word of mouth.
Another key point to consider is how many clients have trusted them with their business.
How well does the company know real estate?
It’s easy to find a marketing company providing service to a variety of industries. Finding a company that is devoted to real estate, however, guarantees that your marketing professional will be well educated on the real estate industry and know how to best market your listings and services.
Remember, the search is worth it.
The time you devote a well-organized search will come back to you in the form of successful marketing material, high quality leads, more clients, and more properties listed and sold. You want the relationship between you and your marketing agency to be long lasting and successful.
Take your time, ask the right questions and you'll find your perfect marketing match.
In fact, RSP USA might be your perfect match! We're exclusively focused on real estate and combine up-to-date property data with tried-and-true direct mailing campaigns. This makes generating qualified leads effortless. We target only the most promising prospects on your behalf, freeing up your time for more of what matters to you—closing deals. Check us out!