Courtesy of Keyes
Mike Pappas, CEO of Keyes, knows that making connections between homeowners and his agents in the areas they work is key to maintaining and expanding his agency’s market share. In RSP, he found a company with the same philosophy and values.
"We still believe getting to the homeowner in their mail and directing information that's valuable to them makes the connection so that when the associate walks in he or she is a star,” he said when we sat down with him to discuss his success. “And RSP is allowing us to make our associates stars."
In partnership with RSP USA for over two decades and counting, Keyes has attracted top agents, grown their market share, and realized a direct correlation between Target Farming Report Campaigns and making money.
The majority of his top producers utilize Target Farming Report Campaigns, and they’re the ones that are earning upwards of $100,000 to $250,000 per year.
When Mike analyzed his agents, he found that the majority of his top producers utilize Target Farming Report Campaigns, and they’re the ones that are earning upwards of $100,000 to $250,000 per year. Moving down the ladder, however, only 10% of his lower producers are farming, while 90% are not.
"We have over 125 to 135 associates now that are directly farming and have been for many, many years . . . those associates that farm outperform – double, triple, five times, ten times – what the normal associate does, because he or she is investing in their market."
With RSP USA, Keyes has also gained fully-engaged marketing support. From his local account executive to the owner of the company, Mike has the confidence in knowing that RSP USA is simply a phone call away and that they’ll reach out to meet on a regular basis to ask for his input, making sure that products are being utilized to their best potential.
"I think RSP has been revolutionary . . . You're not going to get a product that has that much activity and usage . . . Once you set it up, turn it on, it works and continues to work for you. Why wouldn't you use it?"
Ready to find your own real estate success with RSP USA? Start here!