Courtesy of Laurie Fox
Standing out in real estate takes more than just high-end listings and market knowledge — it requires consistency, innovation, and trusted partnerships.
Coldwell Banker Realty Sales Associate Laurie Fox knows this, and it’s fueled her rise to the Top 2% of Coldwell Banker agents worldwide.
From starting with nothing to building a strong, consistent real estate brand across multiple neighborhoods, she offers a firsthand look at what it takes to succeed at the highest level.
Hard Work and Persistence
When she started in real estate, Laurie Fox had nothing — no leads, no connections.
Today, she’s proud to be ranked in the Top 2% of Coldwell Banker agents worldwide.
Originally from Ohio, Laurie learned the value of hard work, and, at age 19, bought her first home from a Coldwell Banker agent with money she saved from delivering newspapers and babysitting.
Her background includes 13 years with Allstate Insurance and a decade as a Youth for Christ Director — roles that honed her patience, listening skills, and commitment to service.
Nearly two decades later, she’s built a thriving business and a portfolio of neighborhoods to which she constantly and effectively markets.
The key? Farming and being introduced to it early in her career.
The company that helped her master it: RSP USA.
“I've been a real estate agent for - next year, it’s hard to believe - it's going to be 20 years,” she said. “I have been with RSP just as long, so almost 20 years I've been with them.”
Today, she’s a well-known name in her community and a top producer specializing in Lakewood Ranch, Sarasota, Bradenton and Anna Maria Island residential property.
As a full-time Realtor, she brings a passion for helping people and a wealth of life experience to every transaction.
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A Strong Partnership with a Company That Cares
Laurie understands that consistent marketing is key to long-term success, and her direct mail Target Farming Report Campaign with RSP USA supports that strategy. It regularly delivers hyper-local market insight to qualified homeowners in her exclusive Farm Areas, establishing and strengthening her reputation.
To strengthen her campaign, Laurie regularly drives through her Farm and engages face-to-face with residents. That personal touch, combined with RSP USA’s marketing, has made a huge difference in cementing her as the in-demand real estate expert they can trust.
In fact, some homeowners have held onto her Reports for 10 years before listing with her.
And customer service is just as crucial to Laurie as results: “Customer service is very important to me. RSP has just been fantastic to me.”
For a busy agent, like Laurie, who’s always out with clients and showing listings, knowing RSP USA is there for her has been invaluable. From designing her Target Farming Reports and postcards to setting up her campaign, she’s happy that RSP USA has the complete package.
“RSP is so easy to work with . . . the site is so user-friendly . . . and if you can't figure it out yourself, the good thing is you can just call and someone is always on the other line to help you,” she said. “The customer service is fantastic. Everybody is so willing to help and they're here for you.”
Want to start mailing a Report like Laurie’s? Your own Target Farming Report Campaign is just a click away. Get Started!
A Few of Laurie’s Achievements While Working with RSP USA:
- 2024 International President's Elite Top 2% with Coldwell Banker Realty
- RealTrends Verified Top Agent
- Reached $17.23 Million Sales Volume in 2024
These achievements underscore Laurie’s industry expertise, sustained high performance, and personal dedication, as well as the effectiveness of the marketing strategies and systems she’s developed through her partnership with RSP USA.
Unlock Your Real Estate Success
For Laurie, "Farming is the way to build your business. Trust the process. I've trusted the process for 20 years with RSP, and they have grown my business!"
Her success is a direct result of the power of consistency and hard work, smart partnerships, and a forward-thinking strategy. For agents looking to elevate their business, her story is a compelling reminder that the right marketing partner isn’t just an asset — it’s a long-term investment in sustained growth.
If you want results like Laurie Fox, you can learn more about signing up for your own Target Farming Report Campaign. Simply type in your zip code and use RSP USA's all-in-one platform to target the best exclusive Farming Areas with confidence.
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