For as long as real estate has been a time-sensitive, people-driven business, one challenge has stayed stubbornly constant: lead follow-up.
Missed phone calls. Forgotten ad inquiries. Cold leads that could’ve been hot. Hot leads that could’ve been your next deal.
One dropped ball, and the opportunity disappears.
If that sounds familiar, don’t feel bad. Even the most organized agents have struggled to stay on top of it all.
But thanks to advances in technology – especially automation – what used to be a manual grind has become a streamlined system.
That’s why RSP USA developed Fast Track Follow-Up: to help agents strike while the lead is hot — and never let another deal slip through the cracks.
So, how well does it actually work? In 2024, we ran an in-depth study comparing Fast Track Follow-Up lead conversions to the U.S. national average. The results were eye-opening.
In this post, you’ll discover:
Let's get into it.
As a free service, we respond to every lead generated from the Home Value Estimate QR Code by sending follow-up postcards on your behalf. These are qualified leads that are 5x more likely than the average homeowner to list their home in the next 90 days, so we don't want you to miss an opportunity to connect.
But why is this tool so effective?
Simply put, Fast Track Follow-Up creates a greater likelihood of conversion for every lead, optimizing your strategy and freeing up your time. If you’re not using this for your direct mail campaigns, you're missing out on real results.
Related Post: Case Study: This QR Code Converted 13.6% of Real Estate Leads to Listings — 5x the National Average
So, does Fast Track Follow-Up really enhance lead conversion? How big is the impact?
In 2024, we conducted a comprehensive study to answer those questions.
At RSP USA, we’re all about results backed by data, and our case studies exemplify that. This study is based on large sets of data — not just a few agent testimonials or anecdotes.
And the results are solid, with a 95% confidence level, meaning they're highly reliable and not just random luck.
For homeowners most likely to list, Fast Track Follow-Up takes the lead. After conducting our study, we found that this powerful automated service helps agents and agencies win significantly more business, turning qualified leads into real results.
And the results it delivered were impressive — 20% of all Fast Track Leads ended up listing their home.
That’s 7x the national average!
For context, only 2.7% of all homes in the U.S. were listed in 2024. Fast Track Follow-Up clearly outperforms the industry average.
Even more remarkable, of those listings generated from Fast Track Leads, 19% went to the mailing agency and 10% went straight to the mailing agent. That’s a game-changing conversion rate!
Why is this significant? Because the benchmark for real estate lead conversion rates is only 2.4%, on average. Of course, this can vary depending on the lead source and agent performance. For example, Zillow’s published data suggests their average lead conversion rate is around 3-5%.
But what truly matters is this: your results will always be directly tied to your effort, skills, and systems.
Automating your lead follow-up allows you to effortlessly capitalize on every opportunity.
Fast Track Follow-Up works well, because it runs in the background, allowing you to consistently and cost-effectively nurture leads, without sacrificing time or depending on your memory. If you want enhanced engagement and boosted conversions, along with a reduction in your overall workload, this is a vital tool to have in your professional toolkit.
Remember, RSP USA offers it free and activates it for every mailing.
You'll get an automated postcard drip sequence mailed over 6 weeks to each and every lead — without lifting a finger.
Boost your lead-to-listing conversion rate today! Deploy a Target Farming Report Campaign or purchase a postcard to get started: rspusa.com
At RSP USA, we’re passionate about outcomes that yield optimal ROI. That’s why everything we offer is driven by data and backed by performance. Diversify your tactics and join thousands of agents earning more listings, higher commissions, and greater market share!
View all RSP USA's Case Studies: rspusa.com/case-studies
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